September 1, 2021

As the whole world looks forward to seeing the light at the end of the tunnel, the transformation in workplace culture, processes and operational activity have left us in awe. The pandemic demanded brands to eliminate a multitude of roadblocks that were faced during their digital adoption journey and enabled employees to work remotely. Many companies around the globe have taken initiatives to enhance their digital security and have taken measures to transition to technology stacks that allow employees to work from home. These changes made in response to the pandemic are likely here to stay, helping employees strike a great balance between work and life. 

The digital mandate is not a new kid on the block, it is just brought under the spotlight. The continuous challenges imposed by the pandemic caused an accelerated paradigm shift towards digitisation which was already underway. This, opened up a plethora of digital opportunities in every industry accelerating the growth of digital technology which enabled a lot of businesses to stay ahead of their competition and understand the true potential of digitalisation and innovation. Not only has it shaped the business world, it has completely transformed the education sector enabling students to attend school, face online examinations, adapt virtual lesson plans and sparked opportunities for children who struggled to attend schools due to distance and time. Businesses across industries which were otherwise operating locally, gained the potential to reach, engage and interact with a global clientele with the use of modern technology. Not only was it the clientele, the incredible potential offered by technology to work remotely enabled highly skilled professionals to work for multinational companies, startups and SMEs operating across regions and countries. 

Prior to the pandemic, most businesses saw digital transformation as a strategy to cut down on costs. However, businesses have stated that enhancing their capabilities, gaining a competitive advantage and workplace transformation with technology have outweighed the initial reason of it being just cost reduction. 

Amongst the above and numerous other benefits, here are three key benefits of digital transformation: 

Improved Efficiency: Businesses were able to harness digital technologies to swiftly carry out operations, streamline workflows and automate manual processes increasing higher speed, reduced waste and in-turn transferred more focus on revenue generation.

Increased Agility: Businesses were handed the ability to execute plans faster as they had access to enough data and analytics to make data-driven decisions. 

High Productivity: Employees were working remotely and did not have to travel to work and as a result, reduced employee idle times, reduced the span of meetings and team collaborations. This saved time and enabled employees to focus on leveraging tools and technologies to maximise productivity and produce optimal outcomes.

If utilised properly, digital adoption can offer business owners a wide variety of opportunities to innovate, mature in their ability to engage with customers, understand customers, deliver to suit customer needs and also find innovative ways to keep their customers thriving. The pandemic helped accelerate digital transformation and created a landscape that will continue to invigorate innovation where brands will continue to adopt the digital mentality and embrace the power of technology even after the pandemic is over. 

In the coming months, businesses will better understand the capabilities of modern technologies and realise the opportunities that lie before them. If you have an idea that can keep you ahead of the competition but you have trouble developing it, we build top-tier custom solutions for anyone around the globe. 

May 24, 2018

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.

April 11, 2017

M obile apps have already penetrated every sphere of our lives and every imaginable business niche. Naturally, the appeal of mobile apps for its market potential cannot fade away anytime soon, at least until another great technology can replace mobile apps. But surprisingly, only a handful of apps in every niche really become successful and only a handful of apps across all niches really make it a phenomenal success. So, what about the failure of other apps? What are the key factors responsible for the failure of millions of apps? Well, apart from the ill-conceived app idea and development and design flaws many apps simply fail because of their pre-launch and post-launch shortcomings.

I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope

Since most of us spend a considerable portion of our daily time on mobile apps and since they have a plethora of options for every app niche, knowing their specific needs, priorities, preferences, and expectations become very crucial for app marketers. This is why every app must conduct elaborate market research before starting with an app project. Even while the app is ready for launch, you need to make a launch plan based upon the most suitable channels and marketing message for your target audience.

Missing On A Pre-Launch Campaign

A vast majority of the app marketers mainly concentrate on the post-launch app marketing techniques and measures while completely missing on the pre-launch campaign. This prevents the app to create buzz and hype just around the time when the app is launched. As and when you launch the app, already a considerable number of people should expectantly look forward to your app and this requires long-drawn marketing efforts leading up to the app launch event. To create pre-launch buzz and hype about the app a mobile app development company has an array of marketing options like social media campaign, search engine ads, video ads, email campaigns, etc. Apart from online options, you can also reach out to the wider audience with traditional marketing options like outdoor ads, print ads, media ads, and promotional events.

Just as a retail business in real life is remembered not just for its product offerings but also because of its services, support, and customer-friendliness, an app that offers a helpful customer support system for its valued users enjoy more traction and engagement than other apps. Great brands all over the globe enjoy appreciation and popularity because of their customer-friendly support and services.

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